巴拿马太平洋万国博览会旨在推动国际国内优质品牌高质量发展，助力品牌强国，推动中国制造向中国创造转变，中国速度向中国质量转变，中国产品向中国品牌转变。品牌影响力决定着一个国家在全球产业价值链中的地位，一个国家拥有的品牌越多，对价值链的主导力就越强。
万国博览会品牌方组织架构设有：万国博览会全球品荐官、万国博览会国际组委会、万国博览会（中国区）、万国博览会品牌认证、万国博览会国际星厨分会、万国博览会预制菜国际联盟、万国博览会国际文旅分会等。共同推动中国好产品、好品牌，打造一城一品一爆款，落实各地方特色产业高质量发展，提升地方企业品牌国际知名度和影响力。
The Panama Pacific International Exposition aims to promote the high-quality development of international and domestic high-quality brands, assist brand powerhouses, promote the transformation from Chinese manufacturing to Chinese creation, from Chinese speed to Chinese quality, and from Chinese products to Chinese brands. Brand influence determines a country's position in the global industrial value chain, and the more brands a country has, the stronger its leadership in the value chain.The organizational structure of the Panama Pacific International Exposition includes: Global Product Recommendation Officer of the International Exposition, International Organizing Committee of the International Exposition, International Exposition (China), Brand Certification of the International Exposition, International Star Chef Branch of the International Exposition, International Alliance of Prefabricated Dishes of the International Exposition, International Cultural and Tourism Branch of the International Exposition, etc. Jointly promote good products and brands in China, create one city, one product, one explosive product, implement high-quality development of local characteristic industries, and enhance the international visibility and influence of local enterprise brands.
