巴拿马太平洋国际博览会与佳得利联名打造中国轻奢型白酒

营销大师科特勒说过：“在注意力稀缺和信息碎片化的时代，品牌需要为消费者创造Wow Moment（惊叹时刻）。”对于品牌来说，联名的价值是充分整合双方资源，比如渠道、用户、知名度、形象、价值观等，实现品牌效应的叠加，从而使品牌印象产生更具张力的表达和联想。

巴拿马太平洋国际博览会与佳得利品牌联名共同打造纪念酒限量版佳得利轻奢型白酒。“轻奢”是品牌带给消费者的特殊体验，从品牌文化中内生出来的，是一种精致的生活态度，是一种与财富无关，与地位无关的生活方式，它代表的是对高品质生活的细节追求。品牌联名，联的是圈层，联的是品牌调性，是一种提升品牌势能的手段，为消费者重塑眼前一亮的新形象、新态度、新模式，从而拓展同一圈层的新顾客，形成品牌双赢。

Marketing guru Kotler once said, "In an era of scarce attention and fragmented information, brands need to create Wow Moments for consumers." For brands, the value of co branding is to fully integrate resources from both sides, such as channels, users, visibility, image, values, etc., to achieve the superposition of brand effects, thereby creating a more tense expression and association of brand impressions.

The Panama Pacific International Exposition and Gateli brand jointly create Gateli luxury Baijiu. 'Light luxury' is a special experience that a brand brings to consumers. It is derived from the brand culture and is a refined attitude towards life. It is a lifestyle that is not related to wealth or status. It represents the pursuit of high-quality details in life. Brand co branding connects the circle and brand tone, which is a means to enhance brand potential and reshape new images, attitudes, and models for consumers, thereby expanding new customers in the same circle and forming a win-win situation for the brand.