热烈祝贺美国巴拿马太平洋国际博览会北京代表处成立

Currently, the internationalization process of Chinese enterprises is becoming faster and faster, and Chinese products are widely recognized and accepted by global users. A large number of Chinese enterprises have emerged internationally. Creating global leading brands is an important part of accelerating the construction of world-class enterprises, an important component of the "Three Transformations", and an important symbol of high-quality development.The "Outline of Building a Quality Powerful Country" issued by the state in February this year clearly defines the development direction of improving the brand cultivation and development mechanism, carrying out Chinese brand creation actions, and creating Chinese boutiques and "100 year old stores". In the "2023 Global Top 500 Brands" released by Brand Finance, there are 79 Chinese brands on the list, which is still a large gap compared to 201 countries in the United States, which are ranked first in the list. Therefore, it is particularly important to improve the brand protection system, promote industry concentration, strengthen the safety construction of the brand industry chain, improve the brand's risk resistance ability, and accelerate the creation of a global leading brand.

The Beijing Representative Office of the Panama Pacific International Exposition in the United States actively assists outstanding Chinese brands to go out to the world, telling the story of Chinese brands and the cultural stories behind them on the international stage, enhancing the world impact of Chinese brands, and providing strong support for promoting high-quality development of China's economy through building international brands.

当前中国企业的国际化进程越来越快，中国产品被全球用户广泛认同和接受，大量中国企业在国际上崭露头角，创建全球领先的品牌是加快建设世界一流企业的重要一环，也是“三个转变”的重要组成部分，是高质量发展的重要象征。国家在今年2月发布的《质量强国建设纲要》，明确了完善品牌培育发展机制，开展中国品牌创建行动，打造中国精品和“百年老店”的发展方向。在Brand Finance发布的“2023年全球品牌500强”中，中国品牌入围榜单数量79家，与入围榜单数量第一的国家美国201家相比，还有很大的差距。因此，完善品牌保护制度，推动行业集中度提升，加强品牌产业链安全建设，提高品牌的抗风险能力，加快创建全球领先的品牌具有尤为重要的意义。

美国巴拿马太平洋国际博览会北京代表处积极助力优秀的中国品牌出海出圈，借助国际舞台讲好中国品牌故事和背后的文化故事，提升中国品牌的世界影响，通过打造国际品牌为推动中国经济高质量发展提供有力支撑。